Branding Update

ApsaraPearl announced today it would be updating its corporate branding and sub-brands of Belayan and Bertani. Chris O’Donohue commented “In a world pounded by relentless visual noise, ApsaraPearl is joining a move to simplicity, characterized by a consistent pure design that will allow our hospitality and food businesses to speak from one Indonesian corporate identity. We are proud of our Indonesian heritage and the evolution of ApsaraPearls identity is the next move to integrate and leverage our offering and maintain a strong quality & service message. The branding work will be executed by the Singapore based agency Kiilat.